How We Automated Lead Qualification for a SaaS in 48 Hours

A SaaS client was manually reviewing 400 inbound leads per week. We built an n8n workflow that scored and routed every lead in under 5 seconds.

The workflow

1. Webhook receives lead from Typeform 2. Apollo.io enrichment node fetches company size, revenue, and tech stack 3. Scoring node assigns 0-100 based on ICP criteria 4. Score > 70: added to Salesforce as hot lead, Slack notification to AE 5. Score 40-70: added to HubSpot nurture sequence 6. Score < 40: tagged in CRM and archived

Results after 30 days

• 62% reduction in time spent on manual review
• AE response time to hot leads dropped from 4 hours to 18 minutes
• Pipeline quality improved: 3x higher close rate vs unscored leads

Total build time: 6 hours including testing and deployment.